It's a new Rihanna release. The first since Unapologetic (Not counting her features on TM and CRTFY). So there's a lot of expectation on it.
Featuring Kanye & Paul, their fanbase is probably helping too.
Too bad this song probably won't be nowhere near iconic as WFL and Diamonds. I still refuse to believe this song is actually the 1st single from R8. A mess.
