Madonna finished producing album herself HOURS be4 release
Madonna finished production of 6 released tracks on her own HOURS before iTunes release
Madonna had to make sure the six songs were in finished form, so she holed up in her New York studio working on the final mixes into the wee hours of the morning of Dec. 18. "There was no time to call any of the producers -- nothing," says Oseary. "Just her final mastering sessions."
Steve Berman, vice chairman of Madonna's label distributor Interscope, was on the phone with her and Oseary. "She was in a very angry, upset, emotional place," Berman recalls. He had visited her in New York the week prior to hear some of the album's first finished songs with label president/CEO John Janick. "She told me, 'Steve, I care about my music. I can't have the songs being heard the wrong way.' "
Berman was confident that Apple's iTunes could be engaged to turn around an official release of finished Rebel Heart tracks on a dime, even though the digital retailer's servers would effectively shut down for the year on Dec. 19, just two days later. But he faced two major hurdles: pushback from the upper rafters at Universal Music Group ("Should we just wait and do it all at the top of the year?" was the response from one executive) and the availability of iTunes vp content Robert Kondrk, who was already on vacation with his family in Mexico.
During the next 48 hours, Kondrk was able to help Apple greenlight a Rebel Heart preorder that would include six instant-gratification songs for download by midnight ET on Dec. 20
Quote:
To date, the six tracks have sold a combined 131,000 downloads, according to Nielsen Music, with preorders for Rebel Heart at a robust (considering the situation) 50,000 to 60,000, according to industry estimates.
Madonna had to make sure the six songs were in finished form, so she holed up in her New York studio working on the final mixes into the wee hours of the morning of Dec. 18. "There was no time to call any of the producers -- nothing," says Oseary. "Just her final mastering sessions."
"She was in a very angry, upset, emotional place," Berman recalls. He had visited her in New York the week prior to hear some of the album's first finished songs with label president/CEO John Janick. "She told me, 'Steve, I care about my music. I can't have the songs being heard the wrong way.' "
The only thing I have a problem with might be Bitch I'm Madonna beginning, the first verse, the first chorus sounds so rough... But the end of the track gives me LIFE.