“She’s doing something I don’t think many females have successfully done, which is put rap music in a pop arena. Of course Nicki (Minaj) has done it, but most of her big big hits are songs like Starships or Super Bass where she’s singing. Iggy doesn’t sing. She’s in a very unique space. For people who are super old school about hip hop and rap it’s hard for them to swallow. Also she’s beautiful, white, Australian and female. That doesn’t really happen in hip hop too much. It’s breaking the mould.”