She had 3 top 10 hits, back-to-back. But ever since she's released Beg For It, her top 10 streak has been broken, even though it has tremendous pop radio support (it currently has 35 million AI on pop radio). It's also flopping on iTunes, where it's currently at #29. In comparison to other rappers on iTunes, Big Sean's IDFWY is at #19, and Nicki Minaj's Only is at #21, and her collaboration off of Madonna's new album, 'Rebel Heart' (which is available here), is currently in the top 10 at #6.

What happened to the the "who dat? who dat?" hitmaker, and why is she flopping?

Originally posted by Rentboy She was a summer pop fad. A hip hop gimmick. Simple as that.

Originally posted by Rentboy She was a summer pop fad. A hip hop gimmick. Simple as that.

Thank you for answering my question in the OP.

Originally posted by Rentboy She was a summer pop fad. A hip hop gimmick. Simple as that.

Originally posted by prunejuicemontes She's not flopping though? Just because she didn't get another top 10 hit doesn't mean her career is over. 3 back-to-back top 10 hits is great for one year.