After six years, Jennifer Lopez's contemporary sportswear brand, Sweetface, has been pulled from the racks — for now. "In light of some new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," a spokesperson said.
Sweetface originally launched as an urban streetwear spinoff to JLO by Jennifer Lopez and quickly became a higher-end contemporary line carried at Shopbop.com, Intermix, and the like.
So what she gon' do now? Predict Box Office ###s of The Back-Up Plan!