Anna Wintour has admitted that the infamous Vogue cover that featured Kanye West and Kim Kardashian was simply a way to get people talking about the magazine. Fashionista reports that while speaking at the Museum of Metropolitan Art, Wintour gave the couple one hell of a backhanded compliment:
I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine, nobody would talk about us. It’s very important that people do talk about us. Going back to Estée Lauder’s decision to make Kendall Jenner the face of Estée Lauder: what a fantastic decision that was. They have a wonderful brand that’s very traditionally American, and they decided they want to shake it up and reach a different audience. Now and again one has to do things like that. I think it’s part of the excitement and part of being a journalist
I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine, nobody would talk about us.
