Shoppers stripped a new discount store of all its Frozen merchandise within 10 minutes in a mad scramble to secure a Christmas bargain.
Hundreds swarmed into the newly opened Poundworld on Thursday trying to grab anything they could relating to the hit Disney film.
Staff at the Milton Street shop in Nottingham rushed to restock the shelves with baskets full of cups, lunch boxes and advent calendars but were sold out after just 10 minutes.
In the pandemonium, some shoppers were passing items back to other parents behind them because people could not reach anything through the hordes.
Emma Cox, 27, from Forest Fields in Nottingham, was waiting in the queue to get into the store.
She said: "I've bought all of the stuff from the Disney store, I'm here for stocking fillers.
"I'm going to buy all of the Frozen stuff off the rack in one big go."