Like Jake from State Farm, Flo from Progressive, etc., will Target hire Alex to become their franchise's icon/representative? Will we be seeing him in commercials, magazine ads, banners, etc.? I feel like it's going to happen. He has the simple name and look for it, and "Alex from Target" as a phrase is established as well.

His 5 seconds of success are already over

I mean they could easily attempt to do so or an actor that could represent an "Alex" type character