Taylor's talent for all things social media comes from the same place that her songs do, and her emotional facility is the reason that she's so good at both. There are plenty of celebrities who don't engage (and ones who try but obviously would rather be elsewhere). But Taylor understands and enjoys putting herself and her work "out there." And she is savvy — or maybe emotionally open? — enough to know that if she treats her fans as friends, they'll want to support her back. And as long as Taylor continues to understand human emotion better than any pop star out there, she'll continue to be better at social media than any pop star out there.
From her powerful comments on Instagram, to her tweeting pictures of fans on Twitter with their copies of 1989, and to her insane amount of likes and reblogs on Tumblr, she truly is the queen of social media and connecting with her fans in a sincere and respectable way.
From her powerful comments on Instagram, to her tweeting pictures of fans on Twitter with their copies of 1989, and to her insane amount of likes and reblogs on Tumblr, she truly is the queen of social media and connecting with her fans in a sincere and respectable way.