The self-described “King of Vine”—the social media platform that loops 6-second videos—has more than 9.6 million followers and over 1.1 billion loops of his comedic videos, more than any other user. His meteoric rise to fame hasn’t been without scandal: Grier was slammed for using a homophobic slur on one of his since-deleted Vines. But he’s nonetheless parlayed his massive audience into endorsement deals, netting thousands to plug products such as Aquafina FlavorSplash.
