"Cheek to Cheek" a risk for Gaga that paid off

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Quote:

Not only is Stefani Joanne Angelina Germanotta a credible jazz singer; she can get people to buy a jazz record, which is no small achievement.

Perhaps the enormously popular Gaga could get her devotees to buy anything these days. But her foray into jazz was a risk. Joni Mitchell began putting out increasingly jazz-tinged albums in the 1970s and lost much of her audience. It’s also not uncommon for female pop singers to turn to jazz as Linda Ronstadt did in the ’80s—and Annie Lennox did more recently—when they are no longer ingénues and must court older listeners. Gaga, who is 28, doesn’t have to do that yet. She still looks fine in a clamshell bikini or any other revealing outfit she chooses.

The truth is that Cheek to Cheek triumphs because Gaga and her senior partner sound so good together on their American Songbook selections. Gaga brings something to these familiar songs that only a true artist can: her own point of view.

Some people say jazz is a dying art form. The success of Cheek to Cheek would seem to suggest otherwise.

http://www.businessweek.com/articles...00-jazz-albums

Risk-taker

OurLuckyStrike

Queen of Jazz.

Lord Gaga

z10

Risk taking icon

6 Apple St

congrats.

Christina-Lover

No offense, but I can't see her sale a jazz album without Tony.

But I'm glad she's taking a route where she can showcase her vocals

HausOfA-M

So happy for her

Been waiting for this since I heard her singing Orange Colored Sky at BBC Radio 1 Big Weekend concert in 2011 + The Lady Is A Tramp.

Quote:

Originally posted by Christina-Lover

No offense, but I can't see her sale a jazz album without Tony.

But I'm glad she's taking a route where she can showcase her vocals

She's building her following within the target audience of this kind of releases. She should maybe do another couple of duets albums before putting out her own.

Almighty Gaga

Cheek #1 Cheek better get that praise. The Queen of Jazz is the true risk-taker of our generation

MissedTheTrain

Almighty Gaga

Quote:

Originally posted by Christina-Lover

No offense, but I can't see her sale a jazz album without Tony.

But I'm glad she's taking a route where she can showcase her vocals

She'll be releasing a new jazz album every year, without Tony, from now on. Lettuce see if she can sell them. See ya in a couple of years.

Nɑɑji.. ©

Queen of taking Risks. This is really helping her rebuild her brand. The acclaim... the grammys. The saltiness people will be.

Bimbo

Risky Queen

Pop

Quote:

Not only is Stefani Joanne Angelina Germanotta a credible jazz singer; she can get people to buy a jazz record, which is no small achievement.

Gaga brings something to these familiar songs that only a true artist can: her own point of view.

The accolades continue!

IVY

How do we know it paid off though? The album is still on its debut week, it's decreasing 70% next week and it looks like all the promo isn't helping that much. At least wait for the first three months to see if it actually worked or not.

Rian.

This is actually great

z10

Quote:

Originally posted by IVY

How do we know it paid off though? The album is still on its debut week, it's decreasing 70% next week and it looks like all the promo isn't helping that much. At least wait for the first three months to see if it actually worked or not.

7 Tony Bennett & Lady Gaga - Cheek To Cheek (Deluxe Version) (+2)

It was 24 on iTunes 2 days ago

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Quote:

Originally posted by IVY

How do we know it paid off though? The album is still on its debut week, it's decreasing 70% next week and it looks like all the promo isn't helping that much. At least wait for the first three months to see if it actually worked or not.

There has been minimal promo.

Pop

Quote:

Originally posted by Bad Kid.

7 Tony Bennett & Lady Gaga - Cheek To Cheek (Deluxe Version) (+2)

It was 24 on iTunes 2 days ago

Drag ha!

Cheek To Cheek has nice longevity, especially for a jazz album with 0 radio play!

Remixed

Woo, I can't wait for that H&M campaign around the holidays.

_bangerz