Member Since: 6/20/2012
Posts: 8,593
|
Demi Lovato becomes global brand face of NYC Color Cosmetics
Quote:
Between Demi Lovato’s new skincare collection and colorful hair extensions line, it’s pretty obvious our girl wants to make her mark in the beauty world. But today, she added yet another brand to her ever-growing list of beauty clientele: as the new face of N.Y.C. New York Color.
Demi is the first-ever Global Brand Ambassador for the drugstore cosmetics company and will be featured in their campaigns starting in 2015. Johanna Businelli, Chief Marketing Officer for Color Cosmetics, said, “Demi’s youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi’s fans.”
|
|
|
|
|
