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TV Guide Network to Rebrand as POP
Quote:
TVGN is about to get a new look — and a new name.
The joint venture between Lionsgate and CBS Corp. will be relaunching as POP, and will have a renewed focus on fandom. It's a big move for the channel, formerly known as TV Guide Network, as it severs any lingering ties to unaffiliated companies TVGuide.com and TV Guide Magazine, and marks the end of an in-depth yearlong internal review.
The rebranded channel is eyeing an early 2015 rollout, with January as their current target. When it does, it will feature an aggressive slate of more than 400 hours of programming, made up of syndication acquisitions (Beverly Hills, 90210, 7th Heaven), new projects and current series (Rock the Boat: New Kids on the Block, The Story Behind, Big Brother: After Dark).
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