Which Celebrities Can Give Your Brand Biggest Digital Boost?
Selena Gomez and Christiano Ronaldo are among celebrities that are the most engaged online, according to a new study by Interpublic Group of Cos.' PR and talent shop PMK-BNC.
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Top 10 Most Engaged Talent in the Digital World
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The Celebrity Digital Strength Index measures the digital presence of 750 celebrities across disiplines including acting, athletics, music, comedy and video on YouTube. The shop ranked the top 10 in each category and the top 10 overall based on social following and engagement metrics for both the talent and their followers. Scoring was based on a scale of 1 to 10, with 10 being the most engaged and having the strongest following in social and digital media.
Musicians scored the highest, accounting for 89% of all talent that scored a perfect 10, hijacking the overall ranking. Within each category, more granular information merged. Women didn't make it onto the list of the top 10 most digitally engaged athletes, and the guys on the list were either global athletes or NBA players.
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