With iTunes' exclusive rights to the release for more than a month, U2 has received an undisclosed sum as part of the deal and two sources familiar with deal terms told Billboard that Apple will spend in excess of $100 million on an ad campaign supporting the project that will include lead single "The Miracle (Of Joey Ramone)."
A 100 million dollar ad campaign? No justifiable reason. Even if Apple is getting touring coins and it does unprecedented numbers it probably would have done so without such an investment.
Spend $100 million on album promotion and then reap benefits from their tour. Live album, concert stream, movie. Apple knows where the investments are.
Putting Bey's $50,000,000 deal to dust.
