Sure it “let the light in”… but a “Teenage Dream” it was not. Now that the dust from “PRISM“‘s release has settled a bit, let’s talk about Katy Perry for a bit, shall we?
● “I’m Feeling Dark” ●
Katy went from her cutesy to goth queen just a year later. This was but the start of the confusing post-”Teenage Dream” era. And then the promotional snippets came along where she um… burned her wig…
● ROAR!!! …now what? ●
The (annoying) smash hit of late-2013 outsold Gaga‘s “Applause“, sounded suspiciously a lot like Sara Bareilles‘ “Brave“, and HAD ABSOLUTELY NOTHING DARK ABOUT IT. This was a good single. But it was still very confusing to the masses who were expecting her to overload on the black lipstick and eyeshadow.
● Dark Horse Pt. 1 - THE FALSE START ●
Signs that her management probably didn’t survive that plane crash in “Roar” began to show when they teased the best song off the album as a promotional single. And then chucked it away in favour of an iambic nightmare of a shampoo commercial jingle, “Unconditionally“.
● Dark Horse Pt. 2 - THE RETRY ●
I’m guessing someone finally turned on the lights in her management’s office because they FINALLY released “Dark Horse” as a single. But the video.. oh dear lord, the video. It was a perfect balance… between “what a waste” and “MESS”. She could have redeemed herself at this point with something “dark”, like a withcraft-themed video, but released this bizarre (read: low budget) visual instead.
● Awkwaaaaard… ●
At this point you’d think “PRISM” can’t possibly get any worse, but Katy isn’t one to give up… To put it bluntly, the subsequent singles “Birthday” and “This Is How We Do” are horrifyingly sub-par. “Birthday” was a bad song with an interesting video while “This Is How We Do” was just a joke through and through. Some may argue that she’s just “having fun”, but come on Katy, we all know you can do better than that.
● Time To Let The Light Out ●
At this point I’m almost BEGGING for you to release the exotic “Legendary Lovers” as the next single (possibly your LAST single off the album). We all know the second half of the tracklist isn’t radio-friendly (a bit like Bey‘s “I Am… Sasha Fierce“, but on sick leave), so please just hurry up and get on with the remaining singles and LET THE LIGHT EXIT GRACEFULLY.
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Interesting summary of the PRISM era. While it wasn't really a flop but some points about singles choices this era really make sense imo
Especially that the next single should be Legendary Lovers
a mess.
