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Forbes. 5 Most Expensive Videos of All Time
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Of all the expensive music videos made over time (and there are quite a few), the top five are created by only two artists: Michael Jackson and Madonna.
This shouldn’t come as much of a surprise, as those two legends are some of the only ones who would have enough clout to rustle up millions for a four-minute movie.
While other artists typically use music videos as a way of selling more copies of a certain song or album, these two turned the music video into an art form, attempting to top themselves with each new project.
1. Michael & Janet Jackson - Scream $10.7 million (originally $7 million)
2. Madonna — “Express Yourself,” $9.4 million (originally $5 million)
Madonna’s “Express Yourself” video cost $5 million to make back in 1989, making it the most expensive video ever made at the time. The clip, which was inspired by 1927 German science fiction film Metropolis was directed by David Fincher, who would go on to be nominated for Academy Awards for also directing both The Curious Case of Benjamin Button and The Social Network. The video sees the singer dressing in a masculine fashion, yet being as sexual as ever.
3. Madonna — “Die Another Day,” $7.9 million (originally $6.1 million)
4. Madonna — “Bedtime Story,” $7.7 million (originally $5 million)
“Bedtime Story” is the first of three Madonna music videos on this list, though the single it was made to promote is not one of the singer’s greatest successes. Directed by Mark Romanek, who would also direct the music video that ends up surpassing “Bedtime” as the single most expensive of all time. Not one to miss a publicity opportunity, Madonna premiered the video at movie theatres in New York City, Chicago, and Santa Monica. These days, it is housed permanently in a collection at the Museum of Modern Art in New York.
5. Michael Jackson — “Black or White,” $6.9 million (originally $4 million)
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