Music meets automobiles in new partnership with award-winning, singer-songwriter Emeli Sandé and premier manufacturer of luxury vehicles, Jaguar. Emeli will be creating a custom song titled “Exhilaration” created in part from a social campaign where fans of the singer and the brand are encouraged to share what makes them feel exhilarated through Twitter, Facebook and Instagram. Emeli will pull inspiration from submissions through the hashtag #FEELXE as she writes her track to create a truly customized song.
As part of the global launch for the brand new Jaguar XE, the brand will be working with the British star as the first participant in their new series, Jaguar’s ‘XE Forward Thinkers’. Jaguar will unveil the Jaguar XE, the latest addition to its sports sedan car family, at a star-studded event in London on September 8, 2014 where Emeli will debut the song with a special performance.
