I can't agree because gaga doesn't agree.
The promo was everywhere, the success wasn't.
I would agree if you said BTW was though. At least before the BTWB.
It started as off as an underperformance. Applause was a hit but it wasn't to the standard of Gaga's previous lead singles and the album opened to lackluster first week sales compared to her previous albums. Do What U Want, being a moderate hit held the era together for a short period of time until it exited the charts by the end of the year. By the time G.U.Y. was released the album was either no longer charting or barely charting in most countries and there was no saving the era, so it consequently turned into a flop.