There's an obvious transition between both videos.

In 'West Coast' Lana is leaving her boyfriend (played by Bradley Soileau) for that older guy.

In 'Shades of Cool' we see how she caught his attention. He is obviously rich, drives a Chevy, has a huge villa but appears to be cold and dodgy. Maybe he's the violent one in the storyline as we will probably see in a forthcoming video (maybe 'Ultraviolence').

Or maybe Bradley is the bad guy and I just have no idea. What's your theory?

It looks like she's a ghost on the SOC video.

I think Bradley is the abusive one, and the old daddy is the one who neglects her, she's torn between the two. Old rich guy is giving her the money, power + glory, but Brad is giving her the ultraviolence, which hurts so good.

probably this.