I just am curious because...

Britney Spears has barely done anything with her latest album. Work B!tch and Perfume. Has barely put any effort into her career. Why isn't she trying to make an era out of it? She could have at least two more music videos, maybe even five. No promotion besides Las Vegas.

Yet, here is Lily Allen who is an indie artist in my eyes and isn't even close to Britney's fame level and recognition, because radios don't play her music, but she is able to release and promote videos with:

Hard Out Here
Sheezus
Air Balloon
Our Time
Somewhere We Only Know

And let's not get into Beyonce. She released a music video for every single from B'Day.

Is it the label's fault or the artists fault? Like if Britney Spears wants to release a new single, does it have to go through her label first? Or does the label come to her and say, "Hey we want Till It's Gone to be the next official single, and this is a great idea and concept we have for a music video."

I love Britney, but come on, she's not doing anything with her career or this album. She's rich and has money, I don't see why she isn't even trying or releasing new promotion. Unless this wasn't her album. Maybe her label forced her to make it or something. Femme Fatale had four music videos:

Hold It Against Me
Till The World Ends
I Wanna Go
Criminal

Labels have final say over what songs are released as singles and what songs get videos. They also get to decide how many singles an album will have and after the dismal performance of Britney Jean and Perfume a third single seems very unlikely.

.

Lily Allen is NOT an indie artist though

Depends on the artist.

Don't labels usually pay for music videos? It's like that for almost every artist. So that's why Britney didn't get more than 2 MV's. The album wasn't successful enough. There's really no point in releasing more videos.

Beyoncé pays for her own music videos (Parkwood Entertainment). Her label's only job is to distribute her album. For B'Day she probably had a sizeable budget and decided she wanted to make several cheap videos, instead of 2 or 3 more expensive ones.

Lily Allen's video aren't exactly expensive either.

Artists originally but Labels have to approve some stuff

The label if they're the one paying for it. If they don't want to, the artist can decide to pay for it out of pocket.


Lily Allen only convinced her label to pay for the Hard Out Here video because she agreed to receive none of the profits from the sale of her Somewhere Only We Know cover. The label paid for Air Balloon because they thought it was generic enough to have potential/it was what they wanted as a single. The Sheezus video probably only cost $10.

Britney may not really want to bother to make a bunch more videos. Certainly not now that she's so busy with her residency. I'm sure if she wanted videos to be made for any song in particular, she'd have the freedom to pay for it herself and get it done, I doubt her label would stop her.