He is a member of a big Youtube group called O2L(our second life), and he recently launched this site
http://creativerebels.com/
It is powered by Backplane(who powers Lady Gaga's little monster site), and the whole idea of the site is "Creative Rebellion", and he wants people to request an invite to get exclusive news.
You can also see on the site, one of the members has "paws up" as part of their name.
