For me, Unapologetic was a horrible era for a great album.
It started off well, but it took a six month break and returned with Pour It Up and What Now after Stay was released in January.
Nothing Was The Same :/
Compared to how many hits Thank Me Later and Take Care had
Also, the HOWGH video was **** and he hasn't even released a video for The Language yet
Everything just collapsed after I Knew You Were Trouble when it had so much more potential.
This is actually true. All of those promo singles were so messy, even if they were good iTunes hits for her and gave her good Billboard peaks... that era was just all over the place, the only two real standout singles were the lead and IKYWT.