Next up is Nyong’o’s Lancôme deal, with ads that will break in September for an as-yet-unidentified product. Nyong’o joins Julia Roberts, Penélope Cruz, Kate Winslet and Lily Collins as celebrity ambassadors for the brand. “What appealed to me about Lancôme is that they’re not dictating what beauty is,” she said. “What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.
Come on queen
