Katy Perry is a global phenomenon — her latest album topped the charts in 100 countries and she is the most followed personality in the world on Twitter.
PRISM, her third studio album, was released in 2013 and featured a number of tracks that had promotional campaigns built around them. Bob Semanovich, SVP, marketing at Capitol Music Group says: “Our plan for Katy is not built around a traditional album release cycle, where we concentrate our promotional effort around one date. There are lots of singles on PRISM and there will be lots of Katy campaigns for the next 18 months and beyond.”
Roar topped the charts in 97 countries.
Capitol Music Group’s campaigns to support Katy Perry highlight how music companies have transformed their marketing and promotional strategies. The success of the PRISM campaigns also highlights how important multiple hit singles are to continuously drive ongoing interest in an artist and keep them in the spotlight.
The success of the PRISM campaigns also highlights how important multiple hit singles are to continuously drive ongoing interest in an artist and keep them in the spotlight.
Seems shady against artists who don't have a strong brand/presence outside of their music platform.
