Wait I forgot what a timeless bop this song is, lemme load up my iTunes...
Yes. From the source:
Quote:
According to RadioInsight, the Nelly loop was unleashed to herald a relaunch of the station. Univision-owned Latino Mix 105.7 is switching formats to an English-language contemporary rhythmic brand, Hot 105.7.
This type of publicity move, known as "stunting," is occasionally put into practice when stations launch or switch formats. In July, a new Toronto radio station, Indie88, tested out its long-dormant FM signal by playing Rick Astley's "Never Gonna Give You Up" for a full week.
The new station has already set up a Facebook page. Its first posting was a YouTube video for the Nelly song, along with the caption, "You feeling Hot?"
I get it if they're doing this as their transition to a new format, but why does it have to be the same song over and over? They're just going to lose all of their listeners.
I get it if they're doing this as their transition to a new format, but why does it have to be the same song over and over? They're just going to lose all of their listeners.
It's probably gonna get them a lil press doing this, and therefore gaining all those listeners who read the article and listen to that genre.
Then they can do a regular rotation of the new songs after and get even more listeners.
I remember the days when Nelly was everywhere. Those were simpler times. Get those impressions, Nellz!