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Project Ara is an initiative by Motorola Mobility and later Google's Android team that aims to develop a free, open hardware platform for creating highly modular smartphones. The platform will include a structural frame that holds smartphone modules of the owner's choice, such as a display, keyboard or an extra battery. It would allow users to swap out malfunctioning modules or upgrade individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste.
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I think this is really cool because You can customize your phone to your likings and you don't need to buy a new phone if new and better stuff comes out, you can just switch the bloks.
