Oh What Fun!
When the SI Swimsuit issue comes out next Tuesday, the coveted cover will feature none other than the original Queen B herself.
Mattel and SI are joining forces to celebrate SI's Swimsuit's 50th anniversary, and the promotional campaign is called . . . (drum roll)
"
Unapologetic"
Quote:
|
“Unapologetic,” the theme of the campaign, is underlined by its use, with a hashtag in front, in social media like Twitter, as well as on a billboard in Times Square. “As a legend herself, and under constant criticism about her body and how she looks, posing in” the issue “gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have done and be #unapologetic,” Mattel said in a statement on Tuesday.
|
Quote:
|
The campaign is centered on the 50th anniversary edition of the issue, which is to come out next Tuesday, and presents Barbie as a doll-size version of the magazine’s supermodels like Tyra Banks and Christie Brinkley, clad in a new version of the black-and-white swimsuit she wore when introduced in 1959.
|
Hmm . . . #Unapologetic twitter hashtags, sounds familiar.
Quote:
Barbie is, of course, not the only figure in popular culture to present themselves as “unapologetic.” The singer Rihanna, a lightning rod for her “bad girl” persona, titled an album released in November 2012 “Unapologetic” and often uses the hashtag #Unapologetic in social media.
“While the social campaigns are unrelated,” said a spokeswoman for Mattel, Michelle Chidoni, “they both embody similar messages.”
|
Sure . . . it's unrelated
Whatever you say Mattel
. . .
