The younger-skewing Adult Swim, basic cable's top performer among adults 18-34 and saw its best performance to date in 2013, will start airing an hour earlier beginning March 31. The network, home to originals Children's Hospital, Rick and Morty and Robot Chicken as well as a portfolio of successful off-net repeats of Family Guy and others, will now run nightly from 8 p.m. through 6 a.m.
Losing an hour of daytime occupant Cartoon Network's schedule will not hinder its own originals plan -- though it does redirect some of its resources. Turner Broadcasting announced that, in addition to the current lineup of TV originals, Cartoon Network will introduce a new portfolio of programs on its website and other digital branded platforms.
Additionally, classic cartoon destination Boomerang will be introduced officially this year for ad sales after more than a decade as a commercial free network.
For the changes at Cartoon Network, which shifts its two-hour primetime block to 6-8 p.m. in the shuffle, Snyder pointed to increased multiplatform interest from younger viewers in its decision to bulk up digital originals. Prompts to the online offerings will air on the network.
They don't even care if kids see it at this point. I still never get why this is shared with a kids centered network, since I was watching this at like 5.
I still miss Old Cartoon Network. The bumpers, the groovies, the shows, even the commercials. They were all so awesome. And it all went downhill around 2005-2006ish.
Thankfully boomerang sorta kinda brings back the memories.
They don't even care if kids see it at this point. I still never get why this is shared with a kids centered network, since I was watching this at like 5.
CartoonNetwork isn't even for kids at this point. I don't think it ever was.
Adult Swim getting an hour longer is great. I love AdultSwim and this means Toonami might get extended even longer. Then that leaves room for a Sailor Moon return.
And be sure to check out the return on Peabody award winning show, The Boondocks on April 21
