To an outsider, the idea of three cafes clumped together, all serving Starbucks beverages, may seem like overkill. But for the people who go to them, it makes sense.
“I know people say it's silly — ‘Why don't you have just one' — but people use each one in different ways,” said Walter Huybregts, an energy trader and regular at the Starbucks on the south side of Gray.
They are not identical triplets, he noted. One for work, one for play. The Starbucks on the north side of Gray is the only one with a drive-through. His favorite, on the south side, is more of a neighborhood hangout, he maintained, while he sees the north side Starbucks as more of a place to study or meet someone on business. When hiring people for his firm, he did the interviews at the north side Starbucks. Huybregts plans to go to the new Barnes & Noble on weekends to buy the Financial Times and read it with his daughter in the bookstore cafe.
They talked about this in a 60 minutes interview with Starbuck's owner. They do it in popular areas so customers don't have to wait in long lines and have a positive experience when they buy their product.