Zac & Michael Going Straight To #1 at The Box Office
Quote:
This weekend’s opening of “That Awkward Moment” will provide a box-office heat check for young stars Zac Efron, Miles Teller and Michael B. Jordan.
They’ll do just fine and knock “Ride Along” out of the top spot it’s held for the past two weekends say the analysts, who project an opening in the $15 million range for the R-rated romantic comedy from Focus Features.
With Efron, Teller and Jordan front and center in a movie about dating, the target demographic for “Awkward Moment” is young women.
The early reviews have been weak, but “Awkward Moment” looks strong on social media. Its Twitter mentions are running ahead of “Warm Bodies,” the zombie rom-com that opened at No. 1 with $20 on last year’s Super Bowl weekend.
The production budget was around $8 million and Focus picked it up for $1.5 million, so it looks like it will be a financial winner.
Nikki Finke @NikkiFinke 9h
Friday Box Office: Early #1 still 'Ride Along' $4.2M/12.6M, #2 'Awk Moment' $4M/10M, #3 'Frozen' Sing $3M/10.8M, #4 'Labor Day' $2.5M/6.7M
welp looks like it won't be #1 unless it has a good drop on Super Bowl Sunday. Its budget is only 8 million so it's still a success, has anyone seen it yet?
welp looks like it won't be #1 unless it has a good drop on Super Bowl Sunday. Its budget is only 8 million so it's still a success, has anyone seen it yet?
