Grammy Ratings: Up From Last Year, 2nd Biggest Since 1993
THE FINAL NUMBERS ARE IN
Quote:
The Grammy Awards are starting to rival the Oscars in length. Last night, the 56th Grammys ran for 3 hours and 45 minutes, 10 minutes longer than the last Academy Awards, 15 minutes longer than last year’s Grammy Awards and the longest Grammys in 22 years. The busting out of control length of the show that is pushing it to the wee hours does not seem to be hurting ratings. Last night’s Grammy Awards drew 28.51 million viewers, up a fraction from last year’s audience of 28.37 million to post the awards show’s second biggest audience since 1993, only behind the blockbuster 2012 Grammys that followed Whitney Houston’s death. In adults 18-49, this year’s show averaged a 9.9, off by 2% from last year’s 10.1. CBS dominated the night in total viewers and adults 18-49.
In comparison:
2010 - 25.8 million
2011 - 26.5 million
2012 - 39.9 million (Whitney's death)
2013 - 28.37 million
2014 - 28.51 million
