On Saturday, young Y&R Indonesia copywriter Mita Diran posted a complaint on Twitter: "30 hours of working and still going strooong." She died the following day.



Social network Twitter has been abuzz with the death of Mita Diran, a young copywriter for Young & Rubicam in Indonesia after working non-stop for three consecutive days.



In her last Tweet on December 14, she said: “30 hours of working and still going strooong.”

According to a screen cap that has been shared on the Internet, her father Yani Syahrial – an Executive Creative Director, said that his daughter was in a coma after working continuously for three days, and that she had been working over her limits.



Ms. Diran's Twitter feed was full of comments – mostly breezy - about her long hours, posted with the tag #AgencyLife.

In October, she wrote: "The more you spend time at the office, the more you consider moving your bed here. Preferably next to the fan." In another post that month, she said: "First day back at work after being sick for three days, and I spend over 12 hours at the office."

Mita’s death so close to the holiday season is an ugly reminder of how so many individuals are being worked to the bone at the cost of their life for the sake of work. While we as employees owe it to ourselves to lead a healthier, more balanced life and know our limits - employers definitely need to step up and take more responsibility over the welfare of their staff by not encouraging overtime for the sake of profit.

Former BBH executive and Ifwerantheworld.com founder Cindy Gallop tweeted: "This is worst & most extreme example of why our industry must redesign its business."

http://adage.com/article/global-news...erwork/245716/
http://www.venusbuzz.com/archives/60...es-overworked/

omg

Smh. So sad.

Wow. RIP

poor thing RIP

So sad.

This is disgusting.

I remember something similar to this happenin not that long ago. Some intern for a bank working 3 days straight and dying. Hopefully this will become more widespread and people will relise its ok to take a break

RIP

I remember this. Agreed, we can all learn from tragedies like this.

thats terrible ugh.

RIP

RIP

Rest in peace

It's sad tbh but I don't understand why she didn't take a break to rest? She wasn't allowed to take one or how did this happen?

I've never heard of her or the company she works for. I would have never known someone died after working too long in northwest Indonesia if you hadn't posted it here.

Pretty interesting stuff.

Her employer should've just let her get some rest. Sleeping gets all the toxans and stuff flushed out of your body.

This is so tragic! Rest in peace! Don't let being a hard worker get in the way of your health ever, and if your boss is a douche, find a new job! There is nothing more important than your health and well-being!