Kohl’s announced an unprecedented partnership bringing together Jennifer Lopez, the ABC Network and American Music Awards to launch the “Choose Your Own Black Friday” holiday campaign.
A series of seven “Get Jennifer There” commercials have been produced, but only four will air during the AMA broadcast. Each spot offers a choice of two different ways for Jennifer to get to the AMAs, and America will vote in real-time to decide which path she takes at www.GetJenniferThere.com, or via a hashtag on Twitter.
The votes and social conversation will be measured, and America’s choice will air live, in-show. After the last spot airs, Jennifer will perform live on the show!!
