Look, we all want the future to hurry up and arrive already - preferably riding on a jetpack.
Sometimes we might even write about products or ideas whose commercial applications are still years away, just to satisfy your - and our own - curiosity.
But it looks like The Sun newspaper might have just gone a bit too far in that quest today.
In a small article the paper asks an author and futurist to pick his favourite developing technologies. Among them are cybernetic implants - which is fair enough. Unfortunately, in the accompanying blurb, one of the name-checked companies is Sarif Industries, credited for its remarkable "eyeball implant" and its ability to let blind humans regain their sight.
The cybernetic eyeball in the article is amazingly detailed and advanced, looking like a cross between a space station capsule and HAL 9000.
The problem?
The company doesn't quite exist.
Yes, it has a website. But the only place Sarif Industries has ever done business is inside the video game Deus Ex: Human Revolution.
Admittedly the website is pretty convincing - with its own stock ticker, news page and conceptual gallery. But perhaps the aggressive cyber-punk "hacks" present on every page should have been a bit of a giveaway…
It's not clear whose fault the foul-up really is, but if the Sun wants some more tech to write about tomorrow can we recommend the Japanese firm behind these really quite advanced go-karts, on sale next summer.
