I mean look at everything going on in music now, most of US biggest hits are Urban hits. With songs like WCS, Blurred Lines, The Way, Dark Horse, Work Bitch, Berzerk, Holy Grail, Hold One, We're Going Home, Pour It Up to name a few DOMINATING the charts.
If we look back at the scope of things we can see that songs like WANEGBT, Some Nights and Lights being in the top ten. While Urban songs like
BITT were not being received well by listeners. Doesn't this prove that music and hits change with the path of music and Urban is the current go for hits..