Tech: Apple Tops World's Most Valuable Brand Survey

a1016neo

Quote:

Apple Passes Coca-Cola as Most Valuable Brand

APPLE is the new most valuable brand in the world, according to a closely followed annual report.

The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.

Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1.

Apple’s arrival in the top spot was perhaps “a matter of time,” Jez Frampton, global chief executive at Interbrand, said in a recent interview. Apple was No. 2 last year, climbing from No. 8 in the 2011 report.

“What is it they say, ‘Long live the king’?” Mr. Frampton asked. “This year, the king is Apple.”

The 2013 report begins: “Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.”

The report estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report. The value of the Coca-Cola brand also rose, by 2 percent to $79.2 billion, but that was not sufficient to give Coca-Cola a 14th year as Interbrand’s most valuable brand.

Although “Coca-Cola is an efficient, outstanding brand marketer, no doubt about it,” Mr. Frampton said, Apple and other leading technology brands have become “very much the poster child of the marketing community.”

That is underscored by the brand in second place in the new report: Google, which rose from fourth place last year. In fact, of the top 10 Best Global Brands for 2013, five are in technology: Apple; Google; Microsoft, No. 5, unchanged from last year; Samsung, 8, compared with 9 last year; and Intel, 9, compared with 8 last year.

http://www.nytimes.com/2013/09/30/bu...-nytimes&_r=1&

Slay!

Wafflecakes

Figures since its products sell on its name rather than their quality/competitive prices.

Haus

But of course

Quote:

Originally posted by WaffleCakes

Figures since its products sell on its name rather than their quality/competitive prices.

How are Apple products not high quality when they're constantly hailed for having the best build quality, hardware and software support, etc?

kennylovesRihanna

I want to work their soo bad!

Baby Judas

Slay Apple SLAY!!!!

Wafflecakes

Quote:

Originally posted by Haus

But of course

How are Apple products not high quality when they're constantly hailed for having the best build quality, hardware and software support, etc?

Their products are quality, but not enough to justify the prices they charge.

.aR

Quote:

The previous No. 1 brand, Coca-Cola, fell to No. 3.

Demonce

APPLE BE LIKE

WTF IS A BLKBRY WTF IS A ANDRD ??
WTF IZ BIL GATS? AND WTF IS WNDOWZ

MrCookiepants

Quote:

Originally posted by .aR

fabbriche

Quote:

Originally posted by Haus

But of course

How are Apple products not high quality when they're constantly hailed for having the best build quality, hardware and software support, etc?

Lenovo Thinkpads trump the Macbooks in terms of build quality. And the iPhone is nowhere near the Nokia Lumias and Sony Xperias in durability and robustness.

gloamingtheplain

Quote:

Originally posted by fabbriche

Lenovo Thinkpads trump the Macbooks in terms of build quality. And the iPhone is nowhere near the Nokia Lumias and Sony Xperias in durability and robustness.

I have a MacBook from 2010 and a Lenovo from 2012 (cost me over $1500) and I paid $1099 for my Mac.

Guess which one lasted longer? My Lenovo battery caught on fire. And according to Lenovo the battery isn't covered under warranty. Neither is the damage from the battery catching fire.

Yet the bottom of my mac was slightly melting around the edges and Apple replaced the base no questions asked. You pay for the guaranteed service, not just the product.

I can't afford a new battery and I don't see the point. I bought the laptop for my art class. But it's just been a pain since I bought it.

gloamingtheplain

Quote:

Originally posted by fabbriche

The iPhone is nowhere near the Nokia Lumias and Sony Xperias in durability and robustness.

The iPhone is durable as **** though unless you get the 4 or the 4S.

Pelvic Thrust

1. Apple

5. Microsoft

8. Samsung
9. Intel

Cyclops

Ofc. Apple da besttt