News: Esquire Network to now replace Style Network

Mellark

Quote:

NBCUniversal — which entered a partnership with Hearst — will turn Style into the Esquire Network on Sept. 23. The original plan was to transform NBCUni’s male-skewing G4 into Esquire but the conglomerate decided to upend the female-loving Style instead.
According to an internal memo obtained by THR, NBCU Chairman Bonnie Hammer explained that Style was “redundant” in the company’s profile. “One of the hallmarks of our success is brand clarity. Our goal has always been delivery of compelling content by means of distinct, complementary brands, each in its clearly defined lane. With Bravo, E! and Oxygen, we offer unique takes on popular culture for an ever-broadening audience, including the all-important female demo. In pursuit of that same demo, Style presents brand overlap within our portfolio. Esquire Network, on the other hand, offers an opportunity to introduce a lifestyle network that speaks to an upscale male audience underserved in the current marketplace.”
Style confections like Giuliana & Bill will probably move to E!, THR says, while others will continue on the Esquire schedule.

Source

Hector

Bye bye, "Tia & Tamera".

zzzzzzy

More reruns of Parks and Rec

Quote:

Originally posted by Hector

Bye bye, "Tia & Tamera".

They'll probably move to Oxygen. (MAAAAAAYBEE E!)

Rihhyonce

What's going to happen to Styled to Rock!?

Hector

Quote:

Originally posted by Rihhyonce

What's going to happen to Styled to Rock!?

It'll probably get shipped off to E! too, I think.

Attitude

What's gonna happen to G4TV?

Flare

Quote:

Originally posted by Attitude

What's gonna happen to G4TV?

From what I read, it's in limbo for now. So, they don't know if they will invest in more original programming yet.

I'd like to see G4 return back to mostly games bring back an old show or two (Filter, Cinematech, Arena *cough*) all revamped + AOTS and Xplay (no matter how bad they've gotten). Oh and they can get EP back for cheap, it's literally still going all these years and plays on television at like 4am

They can keep the Cops and Cheaters reruns tbh