1. There have been attachments like this for a long time already.
2. They're just preying on ignorance/bigger-is-better/flashy tech lovers. First every cell phone maker tried to one-up the others in megapixels, now they're going for "a big lens!!"
Attaching nice glass to a camera phone with a sensor not even 1/8 the size of a real camera sensor......

Such a waste
