Executive producer Salma Hayek will go in front of the cameras for a multi-episode story arc on "Ugly Betty," ABC's new hit comedy. The role marks Hayek's first appearance in a network television series. Her first guest starring appearance will be in the "Ugly Betty" episode "Trust, Lust, and Must," airing Thursday, November 2 (8:00-9:00 p.m., ET) on the ABC Television Network. She'll appear in three more episodes throughout the month of November.

Hayek will play Sofia Reyes, a newcomer to the Mode scene who will leave a lasting impression on Daniel Meade (Eric Mabius) and Betty Suarez (America Ferrera).

Isnt she already sort off in it with the telenovela that they hv on the tv?

How is this ABC's new hit comedy, like A.S. said, it's a telenovela (Spanish Soap) on Univision?

It is a comedy though, it's just beased on a Telenovela. What he was talking about was the telenovela Betty's dad watches in the show, Salma Hayek I guess does frequent guest spots in them.

she already comes out as a "****" in the spanish soap that betty's dad watches........ i guess she will be making part of an episode!