Troy Carter, Scooter Braun, and Guy Oseary talk about their acts (Gaga, Bieber, and Madonna),
the music industry, technology, investments, and more at the D: All Things Digital conference.

When asked about Gaga’s upcoming album, ARTPOP, Troy said:

One of the things that came out publicly was that we’re working on an application right now, just because you can’t interact with an MP3. It’s very passive to get in your car, you turn on the radio and listen to a song. To actually engage with the music in an application, we feel that’s kind of pushing it towards the future and will probably become the standard.

Just allowing fans to engage with the content. Back in the day, you open up your album, you read the liner notes, you read the lyrics, you wanna know everything there is to know about that artist. To be able to turn the album into a living, breathing thing.