I don't even think Rihanna's being overly cocky. She just knows she's the main pop girl at the moment & there's really no competition, even though Beyonce would like to think there is.
Rihanna's fun, young, & making money. She loves her fans & she loves her job. So... until the rest of the girls step their game & work ethic up, Rih won't be outworked or refrain from scalping radio... & she doesn't even have to release generic material to do it.
