Across the world, breaking a mirror is seen as a sign of very bad luck. Here in the UK for instance, breaking a mirror leads to 7 years of bad luck.
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Like many superstitions, bad luck incurred from breaking a mirror has its roots in antiquity. The ancient Romans were the first to develop a method with which to create the reflective surface of a mirror. Many societies throughout the world believe that a mirror possesses a kind of raw supernatural power, a window into the soul. These cultures hold that part of their soul is imparted to the mirror through their reflection. Should the mirror shatter or fragment, this could mean the corruption of that person's soul. Moreover, it would also mean that a portion of that individual's soul would be confined to the broken mirror.
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Beyoncé breaks a number of mirrors in her Pepsi advert.
Does this mean she will face bad luck in her future endeavours; for example the release of her new album?