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Celeb News: Taylor Swift Doesn’t Sell Magazines
Member Since: 6/8/2008
Posts: 24,791
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Taylor Swift Doesn’t Sell Magazines
Is she overexposed?
You may have noticed, it’s been a very Taylor Swift year around here. If all the pert, bland pretty pretty princess-ing about was starting to bore you, good news: you’re not alone. Apparently Taylor Swift is real bad at moving copies of the magazines she covers.
WWD filed a new report today that breaks down sales of issues covered by Swift and… it’s surprisingly abysmal! Strangely, the artist who wins every award for which she’s nominated and seems to sell a million records when she sneezes doesn’t find success on newsstands.
Or her maybe her fans hate reading?
For one, Swift’s Vogue cover sold about half of Gaga’s:
For Vogue, Swift sold 329,371 copies, digital sales included, which was a little above the six-month average that ended in June 2012, but no match for Lady Gaga, the magazine’s top seller last year, with about 602,000 copies. Or for that matter, Adele, the second-best seller with 410,343. All numbers come from the publisher’s statements to the Alliance for Audited Media, which may change slightly after they’re audited.
In all fairness, Gaga covered the September issue, an issue that’s picked up by even casual fashionistas.
However, over at Glamour, she fell short of… Lauren Conrad:
Swift did OK for Glamour in November — but with a little over 443,000 copies, she couldn’t beat reality TV star Lauren Conrad in May who was the year’s runaway best-seller (a little over 500,000), or designer and former Spice Girl Victoria Beckham in September (about 482,000).
Ditto for Bazaar — Swift sold 138,412 copies, a little above the average for the period, but far below Gwen Stefani’s September (166,365).
She had already been booked for Cosmo’s December cover when Joanna Coles came on as editor in chief of the sex-and-makeup monthly. Swift flopped, with the issue the weakest in a year that underperformed overall — she sold a little over a million copies, or 20 percent below the six-month average that ended in December 2012. Swift was even outsold by actress Zooey Deschanel, who took the dubious honor of having the year’s second-worst seller.
Glamour EIC Cindi Leive hypothesizes that Swift fell out of favor right around her relationship with One Direction’s Harry Styles: “There may have been a little hiccup for her right around the 1-D relationship,” but then adds “But it’s nothing a pro can’t come back from. I’d put money on her for the long run.”
HuffPo posits that the disappointing numbers come from good old fashioned overexposure–a problem for which Swift herself is largely to blame. After all, she’s on seemingly every magazine cover all the time and, in the accompanying interviews, keeps saying stuff like this and this and especially this.
And–although we were joking–there might be some credence to our theory that Swift’s fans just aren’t big readers (insofar as she’s challenging to tolerate if you’ve ever so much as glanced at her lyrics).
Then again, all this will probably just result in an album about how hard it is to sell magazine
http://www.thegloss.com/2013/03/12/f...t-overexposed/
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Member Since: 4/21/2011
Posts: 42,362
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"but no match for Lady Gaga, the magazine’s top seller last year, with about 602,000 copies. "
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Member Since: 12/28/2011
Posts: 4,274
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it must be all this negative press
She dosnt deserve it she did nothing wrong
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Member Since: 8/3/2012
Posts: 19,910
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No surprise here. She's got a bland personality and looks: not something that sells magazines.
And the stories of new boyfriends every fortnight get boring only after so many times you read it.
Besides she doesn't have any star power
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Member Since: 4/5/2012
Posts: 7,853
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Member Since: 12/13/2011
Posts: 26,638
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Taylor has already gotten the paycheck so she probably couldn't care less. Unlike some who depends on endorsements she has album sales and touring to fall on.
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Member Since: 3/24/2012
Posts: 4,192
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Not surprised. Her interviews seem so contrived and PR orchestrated.
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Member Since: 6/15/2010
Posts: 14,318
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This isn't new. She was also among the worst sellers in 2010(1?)
Quote:
And–although we were joking–there might be some credence to our theory that Swift’s fans just aren’t big readers (insofar as she’s challenging to tolerate if you’ve ever so much as glanced at her lyrics).
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Member Since: 12/10/2010
Posts: 23,117
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Her magazine sales aren't bad. They're just not great either.
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Member Since: 11/6/2011
Posts: 4,246
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Quote:
Originally posted by H-I-M
"but no match for Lady Gaga, the magazine’s top seller last year, with about 602,000 copies. "
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"In all fairness, Gaga covered the September issue, an issue that’s picked up by even casual fashionistas."
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Member Since: 11/23/2011
Posts: 46,048
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Expected.
Her demographic of fans aren't the one to read fashion forward magazines.
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Member Since: 7/15/2010
Posts: 1,408
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lmfaooo but it's b/c she's fug
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Member Since: 10/15/2011
Posts: 4,670
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Member Since: 9/1/2012
Posts: 2,748
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Quote:
Originally posted by DR3ch
"In all fairness, Gaga covered the September issue, an issue that’s picked up by even casual fashionistas."
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And who did they choose to cover the most important issue of the year
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Member Since: 5/27/2010
Posts: 37,025
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Maybe a bunch of copies got lost in the mail.
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Member Since: 10/31/2011
Posts: 16,937
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Quote:
For Vogue, Swift sold 329,371 copies, digital sales included, which was a little above the six-month average that ended in June 2012
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Quote:
Swift did OK for Glamour in November
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Quote:
Ditto for Bazaar — Swift sold 138,412 copies, a little above the average for the period
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So... the Lord actually gives these magazines ABOVE AVERAGE sales? And the magazines aren't even catered to Her main demographic? Her power.
Nonsensical thread title that I'd report for being misleading but I can't be bothered.
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Member Since: 9/7/2011
Posts: 8,226
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No surprise, Gaga is the much bigger star.
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Member Since: 4/15/2011
Posts: 13,926
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Quote:
Originally posted by YoYo
This isn't new. She was also among the worst sellers in 2010(1?)
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Effortless drag.
And kii.
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Member Since: 6/22/2012
Posts: 26,585
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I'm laughing because there whole article is bias
Firstly they say she couldn't even outsell Lauren Conrad.
Then they say Lauren was the highest selling of the year.
According to them if she's not the highest selling of the year for each respective magazine she can't sell magazines....
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Member Since: 3/25/2011
Posts: 10,337
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All the directioners are boycotting ha
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