http://www.billboard.biz/bbbiz/indus...08108952.story
Quote:
Make that twice in a row PSY's "Gangnam Style" video has been mentioned in a Google earnings call. During Google's fourth quarter earnings call Tuesday afternoon, Google senior VP and chief business officer Nikesh Arora said, "Outside estimates say... ['Gangnam Style'] has generated over $8 million in all-in advertising deals."
As of today, the "Gangnam Style" video has been viewed 1.23 billion times. That works out to about $6.50 per 1,000 streams, implying "Gangnam Style" has been getting premium advertising rates (no surprise there). That's "a fair average" for a video like that, according to an online video executive speaking on background. The rate could go above $10 per 1,0000 streams when pre-roll advertisements are served but $6.50 per 1,000 could be achieved when high-value advertisements are averaged out with lower-value advertisements, the source says.
The mention of "Gangnam Style" was related to a statistic Arora tossed out just minutes earlier: across YouTube, search, display and more, Google's top 25 advertisers now spend an average of more than $150 million per year.
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$8 mil for 1.23 billion views = $0.0065 per view
Youtube probably gets 50% of this $8 mil.
Psy/his label will get the other 50% or $4 million.
Back in 2006 when Google purchased Youtube for $1.65 billion USD, many said that it was a bad purchase (paid too much for an unprofitable company).
Now, it look like the purchase was a steal. Google probably won't sell Youtube for $10 billion today.
