Member Since: 11/28/2011
Posts: 27,495
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Nicki Minaj Causes AI Ratings To Decline
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The Nicki Minaj-Mariah Carey American Idol feud is proving to be more popular with gossip bloggers (like, uh, this one) than with any actual viewers. Despite what seemed like feverish anticipation built by hundreds of breathless articles about the new warring divas, ratings for Idol’s twelfth season fell flat.
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American Idol returned Wednesday night, and Fast National returns give the veteran singing competition’s twelfth season premiere 17.81 million viewers and a 6.0 rating among adults 18-49—losses of 19 percent from last January’s debut.
Among total viewers, the veteran Fox series took a bigger hit than it did between the last two seasons when it dropped 17 percent, but among adults 18-49, the dip wasn’t as big as last season’s (25 percent). The 2012 Idol opener brought 21.9 million viewers and a 7.4 rating.
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-Billboard
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