Medellin is turning into 'Capital Madonna' for Madonna's MDNA stadium dates
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Queen of Pop Madonna has not only sold out both stadium dates in Colombia the 28th of November in Colombia the 29th with an attendance of 100, 000 Fans, but her visit is turning into a historic event in itself as Medellin itself will turn into 'Capital Madonna' with commemorative Madonna Metro cards, Madonna booths all over the city, Taxis with Madonna stickers and numerous Madonna themed activities, as thousands of Madonna fans will be flooding the streets of Medellin. Also, an unprecedented boost to the airline, hotel and restaurant industries has been projected by Medellin Tourism governments officials. In her first ever visit to Colombia the hype is unbelievable as hundreds of headlines in the media as well as LED screens in 6 cities all over the country flood Colombia, while happy business owners expect the arrival of the queen, her fans and it's subsequent economic spill.
Adriana Gonzalez, manager of Medellín Convention & Visitor Bureau, discussed the transformation that the city will suffer for the queen of pop and the thousands of fans arriving.
How is hotel occupancy progressing for these two dates?
"Across the city, Poblado, Centro, Laureles and Estadio,
occupancy has grown by over 98 percent. There are very few hotels with one or two rooms available. Even the apartments that are rented by seasons also show a very high occupancy. Until a week ago Laureles and Estadio were close to 80 percent in growth. This past week the occupancy reached it's full. "
What has been the response to the sale of tickets on airlines?
"Flights are currently available with slightly higher rates, because tickets prices have gone up as flights have been filling up . In average so far, flights are over 800,000 thousand of round trip tickets."
Will the average citizen feel the presence of Madonna tourism in Medellin?
"Totally. That we can measure with the growth of hotel occupancy of 98 percent as
45 percent of the Madonna tickets have been sold outside Medellin.
This is an issue that is not mere speculation, it is a reality. There will be a feeling that the city vibrates with the theme of Madonna. I know of many people who will come one day and two days before the event and they will stay several days later.
It will be seen in restaurants, entertainment sites, shopping centers and in tourist attractions such as museums and parks. Therefore, starting this Thursday we prepared a website concerning the Madonna concert. "
What will be the tourist find in Colombia since the moment he arrives to live the Madonna Experience?
"From the airports Olaya Herrera (Medellin) and José María Córdova (Rionegro) Madonna-dressed information booths will be located with everything about the concert. We are going to have official taxis with stickers of Madonna. Hotels will also have information booths, but all the staff from the buttons, the counter people are already aware of the Madonna event.
Restaurants are going to be putting Madonna music and have special Madonna cards, shopping centers developed some parallel activities as academic lectures and concerts related to the queen of pop. It will be a memorable experience for all who visit us. "
What specific events will take place around the city?
"All hotels are preparing especially for its guests. The restaurants, including Bistro 360 produced a letter with all the
dishes named after Madonna's songs. Hard Rock Café will have on November 27 Madonna's guitarist. Andrés Carne de Res opens his restaurant in Plaza Mayor in the White Pavilion , on 28, 29 and 30, beginning at 8:00 pm, so we can all enjoy their Madonna concert special.
Commercial centers like Los Molinos will tribute to Madonna through concerts, San Fernando Uribe Diana Plaza will turn into the history of rock and roll of Madonna."
Is it true that the Metro board will have a special design allusive Madonna?
"The Metro transport is recommended and for that we have two ideas. Firstly,
the Metro developed a commemorative Madonna card, with a special design and is being offered from now with a load of two courses, to expedite the movement at stations. The Promotion Card may be purchased at the information points at hotels, airports and terminals. In addition there will be four Madonna buses for citizens and tourists, which cover the area of El Poblado and hotels in Interplaza Mall, Park of The Village, San Fernando Plaza Medellin and the gate where the ballot showing the concert people can get on the bus and this will take you to the nearest Metro station. Upon return we will not have buses, but taxis stockpiles insurance in the Metro stations. The event is scheduled to end at 12:30 pm and by that time surely will be running the Metro, and to ensure that people leave the concert quietly.
What is the economic spill expected with the two stadium concerts by Madonna?
"
We could talk about 5 or $ 4 million dollars in the two-day event. It is important to clarify that this will chain throughout the city, Metro, taxis, buses, parks, street vendors, hotels, restaurants, trade, all that chain would be affected positively. We calculate average daily spending around $150 dollars per person. "