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Rolling Stone: BTWB is a massive FLOP in Brazil
Quote:
Lady Gaga in Brazil: Slow ticket sales become an Internet joke.
Three days before her tour in Brazil, her tickets won’t sell, almost half of them still available.
Announced as one of the biggest musical productions of 2012 in Brazil, alongside Madonna, Lady Gaga might end up as one of the biggest fiasco among recent international concerts in the country. Three days before her first concert in Rio de Janeiro (Friday, November 9), Gaga’s slow ticket sales have become a joke on the Internet and her promoters are doing unusual deals to sell them.
Department store Riachuelo, for instance, co-sponsor of the concert along with T4T, is selling tickets on a “buy one, get one free” basis. OBS: they have this deal daily announced in newspapers. Deal-of-the-day websites, such as Peixe Urbano and Groupon offer her tickets for half their face-value.
Such desperate measure to increase the number of people in the audience for her three concerts in the country - Rio de Janeiro (at Parque dos Atletas, Nov. 9), Sao Paulo (at Morumbi Stadium, Nov. 11), and Porto Alegre (at FIERGS parking lot, Nov. 13) - have become a widespread joke on the internet.
Starting last Monday, November 5, Tumblr page "Achei Ingresso da Gaga" jokes about how easy it is to get a ticket to one of her concerts. The jokes go along the lines “I bought a book at an “old books” bookstore and I won a ticket for her show” or “I bought a scratch-off lottery ticket and I won a ticket for Gaga’s concert”.
According to O Dia (a newspaper from Rio), Gaga’s numbers in Rio de Janeiro are even more worrying. The show will happen at “Cidade do Rock”, a huge venue with capacity to up to 100k people (as it could be seen at the Rock in Rio Festival in 2011). For her concert there, Gaga hasn’t sold 14,000 tickets out of the 86,000 available.
In São Paulo, where the demand was higher, Gaga hasn’t sold over half the total Morumbi Stadium capacity for a show this Sunday, Nov. 11. Only 33k tickets were sold out of the 67k available, according to UOL blog Popoload.
Rolling Stone Brasil contacted T4F, but they said they would not disclose the official number of ticket sales.
The pop singer brings her Born This Way Ball along with the fun and cheesy hardcore band The Darkness and DJ Starlight.
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