Apple Announces Over Two Million iPhone 5 Pre-orders
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Following today's announcement by AT&T sharing word that the iPhone 5 has broken pre-order sales records at the carrier, Apple has issued a press release noting that it too saw record-breaking pre-orders of over two million units in the first 24 hours of availability. The performance breaks last year's record of one million iPhone 4S units pre-ordered on the first day of availability.
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“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”
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The iPhone 5 will be available beginning this Friday, September 21. The first pre-orders have begun shipping from China, but delivery companies will be coordinating to hold the shipments until Friday. Customers who did not pre-order the device have also begun lining up at a few Apple retail stores ahead of Friday's launch, although most of those seen so far are lining up for promotional purposes.
That number is twice what the iPhone 4S was able to pull in last year, according to Apple.
Update: Apple has now released its own sales figures, saying that more than two million iPhone 5s were pre-ordered within the first 24 hours of availability. That's more than double the previous sales record held by the iPhone 4S, which sold about one million units in its first day of availability. Apple also noted that the "majority" of pre-orders will be delivered by September 21st, although some of those pre-orders are scheduled to be delivered in October.
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iPhone 4: 600,000 pre-orders in 24 hours.
iPhone 4S: 1 million.
iPhone 5: 2 MILLION
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