Member Since: 12/7/2011
Posts: 18,969
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Microsoft to make 3 million units for Surface's debut
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Microsoft Surface Could Be a Huge Hit at $199
$199? An anonymous “inside source” told Engadget that the Microsoft Surface RT tablet will sell for the amazingly low price of only $199. It would be out of character for Microsoft, but if the pricing is truly that aggressive the Windows tablet could quickly claim significant market share.
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Would it upset Microsoft’s OEM partners? Probably. Asus, Dell, and others don’t have Microsoft’s cash and probably can’t sell the device at a loss like Microsoft can. However, it may be beneficial for all parties if Microsoft can claim some tablet market share for Windows 8 out of the gate.
A larger audience would fuel developer interest. More apps, more functional apps, and better quality apps will help drive adoption by businesses and consumers. Rinse and repeat. Without an audience, developers will quickly lose interest.
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If you start at $600, $200 becomes a steal. If you start at $200 and you later try to raise the price, customers just feel like they’re being ripped off.
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I am getting 5 of these things for $199 The end of Apple is near!
Looks like they will make 3 million units for the tablet's debut ![party](images/smilies/images/smilies/party.gif) I hope I get one before it's sold out
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Microsoft Surface, Redmond’s soon-to-be-released iPad competitor, is set for a huge debut, with 3 million units being built for 2012 alone, according to one source. That’s ambitious, seeing as the slate is expected to land at the end of October, alongside Windows 8.
The news comes from IDC analyst Bob O’Donnell, who claimed in an interview with CNET that as well as building ARM and Intel models, Microsoft was plotting to sell Surface through normal online and high street stores, as well as its own internet emporium.
Speaking to CNET he said, “You can't build that many products without having a much wider distribution strategy. They just haven't shared that [strategy] yet.”
Discussing rumours that Microsoft Surface could cost as little as £130, O’Donnell said it was more likely this entry-level price point would be as part of a wider subscription or contract, with the cost of the tablet outright likely to be around £380, in line with the entry-level new iPad.
Via CNET
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Aren't they beautiful?
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